Pay Per Click Advertising
Combine our digital marketing expertise with the power of machine learning to confidently turn every $1 spent on PPC advertising into $3, $5, $10 or even more.
What is PPC?
Pay Per Click (PPC) advertising is a model of internet marketing that involves paying a fee each time your online advertisement is clicked. In short, it’s a way of buying visitors to your website.
At ZipSites, we specialise in creating and optimising PPC campaigns for all types of businesses. Our PPC marketing experts are highly skilled in making sure that you get the best return on your advertising spend.
A solution with tangible results
Digital marketing should be an investment, not an expense. Because you pay each time your ad is clicked, PPC advertising allows you to see a direct return on your advertising spend. You can then adjust your campaign accordingly, based on a variety of factors such as click-through rate (CTR), cost-per-click (CPC), cost-per-lead (CPL) and cost-per-acquisition (CPA).
We build sales machines
PPC complements SEO!
Since SEO can be a slow burning affair, PPC advertising complements it well due to it being one of the quickest ways to drive targeted traffic to your website. PPC uses targeted keywords (which are often also used in SEO) that your target audience is most likely to type in their search engines. When they look for your products or services, your paid ad appears on top of the search results. This is a great way to boost visibility while your organic or local SEO strategy steadily makes its way up search engine rankings.
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